Alexia is a brand consultant and designer with 15+ years of experience helping startups and global companies build brands that are visually compelling and strategically sound.

What distinguishes her approach is the emphasis on framework before form — What she lovingly calls “Brand Therapy”. Unlike conventional graphic design practices or AI-assisted tools, her process begins with deeper questions — who you are, who you're for, and what makes you irreplaceable to them. Design is problem-solving at its core: finding the deeper meaning behind a brand and translating it into something that resonates. The brands that invest in that level of clarity consistently outperform those that don't.

Her work is shaped by two formative experiences: her training at the Rhode Island School of Design, and seven years in creative at PepsiCo under Chief Design Officer Mauro Porchini — an environment that sharpened her ability to operate at the intersection of consumer insight, business strategy, and design execution.

She believes clarity is a competitive advantage. Brands that know what they stand for, speak to the right audience with conviction, and maintain a coherent visual identity don't just look better — they perform better.

Her work has been recognized through industry awards, speaking engagements, and editorial features. Alexia is based in New York.